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The Algorithm: Many Instagram users are up in arms with its cryptic farrago of ‘ranking factors’
Ahhh, the Alogorithm!! It’s got many an Instagram user up in arms, with its cryptic farrago of ‘ranking factors’ and metadata must-haves....

Caroline Matthews
Aug 9, 20221 min read
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Today, the first of my summer series of brand collaborations - created on location in Majorca!
Today, the first of my summer series of brand collaborations - created on location in Majorca - went live on Health Magazine’s web and...

Caroline Matthews
Jun 15, 20221 min read
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Reduce. Recycle. Reuse.
No, we’re not talking about the day-to-day of lowering your carbon footprint. We’re taking about COPY. All those digital assets (images,...

Caroline Matthews
Feb 25, 20221 min read
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‘Your likes are too low!’… and other everyday banalities!
Like many navigating the social media marketing sphere, I’ve come to accept that ‘likes’ - they matter, but at the same time… they don’t!...

Caroline Matthews
Feb 2, 20222 min read
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‘Nutrition and immune health are inextricably linked’
If there’s one thing that probably *nay definitely* hasn’t been talked about in the media as much as it probably should have been in...

Caroline Matthews
Jan 14, 20221 min read
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‘This topic was a refreshing deviation from the usual, time-worn New Year’s Resolution narrative!’
Our first brand partnership of 2022, and one that - quite coincidentally - reflects one of my personal resolutions for the year ahead!...

Caroline Matthews
Jan 6, 20221 min read
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Last, but not least!
Like many, we’re looking forward to a well-earned break over the next few days…but not without making our most recent brand collaboration...

Caroline Matthews
Dec 21, 20211 min read
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‘This was an opportunity to showcase a deliciously different side to almond spread’
Just leaving this one here…. For anyone who loves to bake, but can’t take the wait! Easy, quick-cook Almond Fudge cookies, made all the...

Caroline Matthews
Dec 5, 20211 min read
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‘We’ve shown how sourdough can transform into everything from savoury bakes, to summer puddings’
Gradz Bakers have been a client of ours for several years now, and it’s through this partnership that we’ve come to appreciate (among...

Caroline Matthews
Dec 2, 20211 min read
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‘We’re excited to kick-start our Christmas Content calendar with this latest brand collaboration’
It’s official! Holidays are coming, and we’re excited to kick-start our Christmas Content calendar with this latest brand collaboration...

Caroline Matthews
Dec 1, 20211 min read
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‘Alcohol-free spirits are successfully re-defining so many drink-based scenarios’
Today marks the start of Alcohol Awareness Week, and a chance to look at how the moderation message can be translated in this season of...

Caroline Matthews
Nov 15, 20211 min read
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BEHIND THE SEAMS!
We’ve always believed that activewear is about so much more than functionality. Of course, comfort and practicality are important if...

Caroline Matthews
Sep 22, 20211 min read
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Sober Curious: ‘The pleasure of socialing is being freed, slowly, from the shackles of sore heads’
It’s the movement that’s rocking the foundations of gin-o-clock…one alcohol-free cocktail at a time! Roughly translated, ‘Sober Curious’...

Caroline Matthews
Sep 8, 20211 min read
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‘Content Creator’: What’s in a name?
For us, this is the job title that disguises a multitude of talents. Contrary to popular belief, content creating is dependent on so much...

Caroline Matthews
Sep 2, 20211 min read
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NATIONAL BEACH DAY: ‘This year, we wanted a slightly different slant on the ‘sun, sea, SPF’ angle’
The subject of sun safety is never far from our summer content calendar, and especially today, with the arrival of National Beach Day....

Caroline Matthews
Aug 30, 20211 min read
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THE NEW COSY: ‘We opted for a deliberate side-step from the trends dominating the staying-in sphere’
Last weekend marked the occasion of National Red Wine Day, and the perfect excuse to talk about…SNACKS! Ordinarily, we might use an...

Caroline Matthews
Aug 30, 20211 min read
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