It’s the movement that’s rocking the foundations of gin-o-clock…one alcohol-free cocktail at a time!
Roughly translated, ‘Sober Curious’ refers to the decision to think more consciously about drinking alcohol, with scope for any and all interpretations on this one central theme of ‘less is more.’
It’s an idea that we were excited to explore through our most recent collaboration with Three Spirit
Three Spirit specialise in botanical-based, alcohol-free spirits, making them a trailblazer in the take-it-or-leave-it shift that’s being driven, in part, by the endorsement of the millennial generation.
Thanks to this mass rebuffing of the social expectations and peer pressure that have long surrounded alcohol, the pleasure of socialing is being freed, slowly, from the shackles of sore heads and ‘about last night…’ amnesia.
Off the back of this growing cultural acceptance of sobriety, we’re exercising the right to pick our poison AND choose our health in equal measure, and without fear of social reproach.