Today marks the start of Alcohol Awareness Week, and a chance to look at how the moderation message can be translated in this season of hot toddies and mulled wine!
Our interpretation was a nod to the ‘sober curious’ movement that’s seeping into the social mainstream, and it took into account, just how the alcohol-free approach might be enhanced by stepping out of our comfort zones in other ways, at the same time!
For example, by leveraging the autumn chill, to supercharge the satisfaction of a good old-fashioned hug in a mug, with a much-needed dose of Vitamin D and fresh air.
This is our fourth time collaborating with Three Spirit, and each time our aim has been to showcase how alcohol-free spirits are successfully re-defining so many drink-based scenarios, with far-reaching benefits for health, wellbeing and relationships!
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