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‘Your likes are too low!’… and other everyday banalities!
Like many navigating the social media marketing sphere, I’ve come to accept that ‘likes’ - they matter, but at the same time… they don’t!...

Caroline Matthews
Feb 2, 20222 min read
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‘Alcohol-free spirits are successfully re-defining so many drink-based scenarios’
Today marks the start of Alcohol Awareness Week, and a chance to look at how the moderation message can be translated in this season of...

Caroline Matthews
Nov 15, 20211 min read
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