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November - it’s a particularly ’foodie’ month!
If like me, your content calendar hinges on the ever-increasing almanac of ‘Awareness Days’, you’ll know that November is a particularly...

Caroline Matthews
Nov 15, 20221 min read
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Re-reading a blog post from a few months ago, and cringing… that’s growth!!
I’ve heard it said that if you don’t look back at old posts you’ve written and cringe a little (or a lot), then you’re doing it wrong. By...

Caroline Matthews
Sep 24, 20221 min read
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A Word on the ‘WHY’!
There’s always a lot of talk, especially in the life-coaching corners of social media, about the benefits of finding your ‘why.’ This...

Caroline Matthews
Jul 8, 20222 min read
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There is no limit to the number of tangents we can go on, and still be ‘on topic.’
Q. What kind of products do you advertise? A. How long have you got?! It’s one of the great things about being a ‘health’ platform, that...

Caroline Matthews
Mar 23, 20221 min read
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Reduce. Recycle. Reuse.
No, we’re not talking about the day-to-day of lowering your carbon footprint. We’re taking about COPY. All those digital assets (images,...

Caroline Matthews
Feb 25, 20221 min read
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Just how, when and why did these one-time comfies, become so darn intolerable?
In true #dressupfridaystyle, I’ve penned a little opinion piece, this time about…JEANS! For some time, I’ve been contemplating the...

Caroline Matthews
Jan 21, 20221 min read
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‘Nutrition and immune health are inextricably linked’
If there’s one thing that probably *nay definitely* hasn’t been talked about in the media as much as it probably should have been in...

Caroline Matthews
Jan 14, 20221 min read
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‘For we all love clover…
Da, da, da, da, daaaa!!’ 🎶 If there’s one advantage to working with a brand that’s as old as you are (eeeek), it’s that you can probably...

Caroline Matthews
Jan 8, 20221 min read
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‘This topic was a refreshing deviation from the usual, time-worn New Year’s Resolution narrative!’
Our first brand partnership of 2022, and one that - quite coincidentally - reflects one of my personal resolutions for the year ahead!...

Caroline Matthews
Jan 6, 20221 min read
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‘For this collaboration, we thought we’d venture off-brief a little!’
We’ve had the pleasure of working with LOVE CORN several times in the past year, on a variety of projects ranging from Picnic Week, to...

Caroline Matthews
Oct 1, 20211 min read
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VARIETY IS THE SPICE OF…EVERYTHING!
The long-running idea that mixing things up can be enlivening, is one that can be applied in many contexts, the most unlikely of which,...

Caroline Matthews
Sep 22, 20211 min read
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‘Brand collaborations can often open doors to new ideas, habits and methods’
One of the great things about some brand partnerships, is that they present an opportunity to try something just that little bit...

Caroline Matthews
Jun 19, 20211 min read
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