One of the great things about some brand partnerships, is that they present an opportunity to try something just that little bit different.
While approached from a professional capacity, these collaborations can open doors to new ideas, habits and methods that then surreptitiously shake up some aspect of our personal lives…for the better.
Today’s partnership with Tazaki Foods Ltd was a testament to this effect, and a great example of the teachable moments that can sometimes flow from the most unlikely of work pursuits.
Sushi-making, on the face of it, was an entirely new concept… and a learning curve to say the least. Although approached from a marketing perspective, the very nature of the project made stepping into the consumer’s shoes both an inevitable, and fortunate, side effect!
Without this try-and-test process, it would have been less easy to know how best to angle the creative content, for maximum engagement! If nothing else, this project reinforced the importance of practical research, when it comes to getting a handle on any brief.
As a side benefit, the chance to make Sushi in a professional capacity has cultivated a shift in how we might choose to enjoy this delicacy in future.
Such is the case with so many foods, freshly made sushi seems to prevail head and shoulders over shop-brought.
This is one of the reasons why this collaboration has not just cultivated a working partnership… but a happy customer in the process!!