We’ve had the pleasure of working with LOVE CORN several times in the past year, on a variety of projects ranging from Picnic Week, to Red Wine Day!
Mostly, our content strategy has been contextual (ie. WHERE and HOW to enjoy these delicious corn bites), but this time, we thought we’d venture off-brief a little, with a look at the WHY that drives our love affair with savoury snacks!!
‘UMAMI’ is the Japanese loanword that sums this appeal up - translating as the ‘essence of deliciousness’, and the recognised fifth taste after sweet, savoury, sour and bitter.
Aside from providing some fresh food for thought, the UMAMI angle was an opportunity to enforce what we’ve long committed to communicating through our ‘health blog’. That is, quite simply, the bigger picture of healthy eating, and the freedom it lends to enjoy the best of food, and the best of health…in equal measure!