This week, Wimbledon is the hidden engine driving content marketing creativity across the social platforms.
One of the great things about this calendar event, for those involved in this field at least, it that it opens up a multitude of possible topics for marketing leverage.
Sun safety.
Outdoor Fitness.
Partner workouts….
The list goes on!
This scope is part of what attracted us to cover the tennis angle for our collaboration with Solbari.
Having worked with Solbari before in promoting their UPF driving gloves, it was an exciting opportunity to be able to position a familiar brand, from a new perspective.
One of the things we had to consider when coining this concept, however, was how to ensure the feature carried enough clout, to be heard above the humdrum of tennis-related noise currently occupying the insta-waves.
To this end, we threw some creative caution to the wind, in what transpired to be a rejection of the obvious (no tennis courts here!)… and evidence that ‘implied actions’ can often speak louder than words.