This campaign for National Lemonade Day was my second time working with Frobishers, and I have to say…. it was as refreshing as ever to be reminded that there ARE still (thankfully) some soft drink brands out there, who haven’t succumbed to all the let’s-swap-sugar-for-sweeteners craziness!!
I’ve long upheld the belief that so far as bettering the nation’s health is concerned, the ‘sugar tax’ is not only barking up the wrong tree, but denying sporadic soft-drink consumers like myself, the right to enjoy a fizzy pep-up that doesn’t taste of chemicals, whenever the whim so demands!
For this reason, this post might just be as much of a new(ish) client shout-out, as it is a shameless plea to bring back the sweet luxury of choice… and the old ‘beena, while you’re at it! #ifyouknowyouknow