top of page

Travel Writers….What’s your niche?

Updated: Aug 4, 2023



It’s the question that collaboration conversations tend to lead from most, and especially in the ‘travel’ sphere, where having a ‘speciality’ counts for almost as much as writing ability.


My niche, if I had to pinpoint one… is health.


This ability to weave a wellness stance into almost any aspect of the ‘holiday’ tapestry - it's what speaks, in particular, to hotel brands looking for a more cerebral approach to influencer marketing.


One of these brands, was the Zafiro group of hotels, for whom I produced a ten-blog series last year, focused on the resort's unique opportunities for a positive, healthy lifestyle experience.


Besides having a *very' topical niche to my Freelance Blogger armoury, I find it also helps, in some regards, being an older-than-the-average Creator - contrary to what the #travelblogger aesthetic suggests.


After all, with advancing age comes a certain resonance with what is (in most cases) the main demographic of holiday-maker/traveller that hotel brands are trying to reach through their influencer marketing.


When you look at it like this, approaching influencer marketing from a place of twenty-something hedonism, seems somewhat shortsighted…even if it the superficial heart-shaped stats do happen to tell a different story!


By contrast, the Wordsmith's Wonderlust hits different.


Using an intellectual hook, it quantifies travel and the hotel experience in a language of values and priorities - something that is so often the missing piece in the social media marketing puzzle.


From my perspective, having these unique strings to my writing bow has helped with one all-important thing..


That is, to avoid the small-fish-big-pond pitfalls that tend to plague the travel blogging terrains, and where the currency of youth and follower counts might well be king, but quality and conviction... is Queen.

22 views0 comments

Recent Posts

See All

‘Saying it aloud, makes it so!’

I remember reading somewhere, not so long ago, that if you want to bring a goal or ambition to life, you need to talk about it often… and in the present tense. You have to drop it into conversation, n

Comments


bottom of page