The how-to of holiday wellness is currently enjoying its annual moment in the sun over on our blog, with this recent collaboration with Haymax heading up what’s set to be a steady run of out-of-office themed content!
Haymax is a brand we’ve worked with several times over the years, but not usually outside the ‘springtime sneezes’ narrative that tends to always dominate Hay Fever headlines!
This year, a combination of factors have created some welcome leverage to side-step the somewhat stereotypical stance on Hay Fever prevention, that we’ve probably all seen and heard before.
Firstly, there’s the return of international travel, and the renewed relevance of ‘holiday Hay Fever’ which has been off our content radar since 2019. Secondly, there’s the increased prevalence and intensity of Hay Fever symptoms that’s been noted this year, mainly off the back of the prolonged pollen season, and the effect of increased sanitation on our tolerance to allergens.
The net result, was not just a welcome opportunity to work with one of our favourite brands. It was also a chance to jump on the ‘save our summer’ bandwagon, with a brief rooted in the sentiment of letting nothing (not even Hay Fever) stand in the way of a much-needed, restorative break in the sun!