top of page

The best bit about Christmas Collabs? It’s not what you think…

There’s something about Christmas Collabs, that makes them pretty special to work on!

It’s not just the theme of merriment that tends to runs through the brief, or the fact that they usually involve some form of food…

It’s also that they allow for an extravagance that doesn’t necessarily wash as well at any other time of year!

This collaboration with New Roots was a perfect example of this, and the excuse I never needed, to take the art of (plant-based) cheeseboarding, and re-frame it for the more-is-more season!

13 views0 comments

Recent Posts

See All

Travel Blogging: why is having a niche so important?

Travel Blogging is one branch of ‘Lifestyle Writing’ where having a niche isn’t just helpful… but essential. With the talent pool overflowing with willing and able copywriters, all eager to mix the bu

‘Saying it aloud, makes it so!’

I remember reading somewhere, not so long ago, that if you want to bring a goal or ambition to life, you need to talk about it often… and in the present tense. You have to drop it into conversation, n

bottom of page