‘Sustainable gifting is something we were keen to pitch against the pink, fluffy clichés’

Like many content creators, we decided to dial down the ‘roses are red’ rhetoric this Valentine’s month, and instead showcase a more wholesome approach to saying ‘I love you!’ - something that the last few years has certainly created an appetite for.

As our brand partner for this project, Claire’s Amazeballs gave the perfect lead in to the idea of sustainable V-day gifting, which is something we were keen to pitch against the pink, fluffy cliches of old!

The concept of energy ball subscription boxes also played - quite interestingly - to the ‘to me, from me’ trend that has been slowly, steadily severing February 14th’s romantic ties for the last few years.

Last but not least, this collaboration accomplished one subtle yet important feat. That is, to loan some much-needed nutritional weight to the old ‘best way to the heart’ adage, and align it with what is understandably an overriding priority in these modern times - health!