SEEDS OF IDEAS: This collaboration was a satisfying reminder of the power of simple!



They say that whatever you water….grows, and this is never truer than in the case of those ‘seeds’ of ideas, on which quality content is so often cultivated.


In the case of our recent partnership with Chia Charge, the ‘seed’ metaphor was particularly apt, and goes to show how mighty ‘small’ can be, when fed with a bit of vision, creativity and recipe research.


By niching down on the ‘pudding’ angle for this particular brief, we found evidence yet again, that healthy eating doesn’t need to be time-consuming or complicated to be effective.


In fact, it can look a lot like a treat, if the delicious ‘Chia pudding’ is anything to go by.


Besides proving there’s breakfast life beyond overnight oats and granola, this collaboration was also a satisfying reminder of the power of simple…and of sometimes going against the ‘more is more’ grain, when it comes to producing foodie features with clout!

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