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Run Day... but with a difference!




For this year’s Global Running Day, I had the pleasure of collaborating with the team at hipswan - purveyors of sports and performance apparel, including THE comfiest, most high-tech socks I’ve ever worn!


It was a project that provided a welcome opportunity to look at running ‘performance’ from a more personal, nuanced perspective. One which niched down on comfort, specifically, and the avoidance of those sock-related ‘niggles’ which, if you ask me, are a subtle yet significant cornerstone of that much coveted ‘runner’s high!’


Click here to read the article.

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