When people ask about our typical client, there’s a common assumption that they’re mostly either food or fitness related.
As a Health Magazine, it would be an easy conclusion to come to, but the reality is that only a fraction of those businesses we work with, would happen to fit into these categories.
With ‘Health’ being about so much more than the simplistic input vs. output equation, we prefer instead a more broad-spectrum approach to our features list. One that also includes environmental, mindset and social topics, to name but a few.
An example of this is our recent work with bee conservationists Beevive Ltd, who through collaborating with, we were given a chance to champion the role of both altruism and environmentalism, in the context of personal well-being.
Often, it’s easy to underestimate the currency of kindness, and the return it carries for self-esteem, confidence, and thus wellness, and this was something we were keen to put across in our message for the brand.
The brief quite rightly also centred on the guiding idea that a healthy lifestyle is only really as good as having a fit and functional environment to practice it in.
Bees, as we are increasingly learning, have a vital role to play in maintaining ‘planet home’ and it’s food supply, which enforces the point that individual conservation efforts are in fact a cornerstone of wellness that - like fitness and nutrition- we can ill afford to neglect.