Last week I had the opportunity to work with Barleycup on a festive-themed project, which focused on the importance of NOT falling into the caffeine-fuelled Gingerbread Latte trap too hard, too soon this Christmas season!
I must admit, the slippery slope of coffee-quaffing in the lead up to Christmas is something that I have been more than a little guilty of jumping on in the past, and had it not been for this inadvertent introduction to an as-good-as-the-real-thing alternative…this December might have gone down a similarly wired route.
In the event of having taste-tested the entire Barleycup range for the purpose of this campaign, however, I can now safely say that my hot drink horizons have been broadened… and common caffeine sense restored!
I always think it sounds like a bit of cliché in these situations, to be personally plugging the products of a paid partnership… but in an industry which hinges on the power of ‘influence’, it surely follows that not even Creators themselves, are immune from the underlying messaging of their own campaigns!