During the winter months, beach photo shoots certainly aren’t standard practice, but this was one occasion when it was both appropriate (and feasible) to leverage the promotional power of a seaside aesthetic!
The brief? To raise awareness of the all-too-common issue of Iron Deficiency, and highlight the advantages of supplemental iron for those whose needs cannot be met by diet alone.
As a new client, it was interesting to learn about what sets Active Iron apart from other iron supplements, and to play a small part in bridging the knowlege gap that is so often a contributory factor in cases of unresolved anaemia.
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