Content calendars… they can change like the weather!
As the last week has gone to prove, nothing throws a Content Creator off their axis…quite like a heatwave-shaped blow to the post scheduler!
Reading the room, the top priority this weekend isn’t necessarily National Ice Cream Day anymore, although saying that, not even an amber alert could stand in the way of me and Marlow’s new Amorino this weekend!
Instead, it’s the plot-twist of National Try Not to Overheat Day that - more so than any two-scoop banalities - seems to be sending the hashtag engine into meltdown.
If there was ever a plus side to this mandated ‘top stories’ pivot, it’s that I finally made it to the Thames Lido - arguably THE coolest jewel in Reading’s crown.
The Grade II listed Thames Lido has been on my radar since its much anticipated renovation began, and was eventually completed in 2017.
For the purposes of being ‘heatwave-ready’, a few luxe hours at this uniquely alchemical space takes some beating, and not just for the fact that a ticket comes with the ultimate soaring-temperatures saviour - an ice bucket shower!
As an example of intuitive content-planning in action, here’s the first of this impromptu ‘heatwave’ blog series, with more ‘cool’ content in the pipeline until Tuesday (at least!)