Awareness Days are an important navigational tool when it comes to planning our content calendar.
From National Fitness Day… to National Bagel Day, almost every date in the diary has something to be celebrated, and today is no exception.
As the annual observation that is ‘National Sunglasses Day’, we were lucky to be able to collaborate with Sunsibility - a long-established brand we’ve known of since our printed magazine days.
Our last partnership with Sunsibility was for Sun Awareness Week, and this latest date in the editorial calendar provided an equally relevant lead-in to the important topic of sun safety, not to mention Sunsibility’s range of SPF and protective products.
When branded content collaborations are hung on such a relevant peg, as this one was, it certainly adds to ease of the creative process. Not only this, there’s hope for a more receptive audience, by hooking a digital ‘cooeee’ on the horns of a trending hashtag, and letting the social stratasphere do its worst!