A little Monday moan…




So today I had my ‘property writer’ hat back on, it true (new) Monday fashion!


The brief, of course, was Easter-oriented, but when researching the subject of ‘reasons to sell your home at Easter’, I noticed something a little…odd, for want of a better word!


Listed on that all-important first page of Google, there were lots of articles by different agents, but ALL with the same heading, and the same copy to boot!


I mean…WORD. FOR. WORD!


The only difference was, the company name had been changed as appropriate on all the closing calls to action, and on all the ‘such-and-such-says…….’ quotes that interspersed the main body of the article.


So my question is - out of pure curiosity- is there a ‘stock editorial’ portal, where articles can be outsourced to the highest bidder?


As an originality-all-the-way kind of copywriter, the very idea of this is toe-curling, and surely counterintuitive to the very purpose of a blog - that is, to showcase originality!


Incidentally, whilst I eagerly await insight on this question, here’s a little (original) piece I wrote on the topic!


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